Stroll & Savor June Night 1
Jun
19
5:30 PM17:30

Stroll & Savor June Night 1

Wednesday June 19th - NIGHT ONE of June’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Stroll & Savor June Night 2
Jun
20
5:30 PM17:30

Stroll & Savor June Night 2

Thursday June 20th - NIGHT TWO of June’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Stroll & Savor July Night 1
Jul
17
5:30 PM17:30

Stroll & Savor July Night 1

Wednesday July 17th - NIGHT ONE of July’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Stroll & Savor July Night 2
Jul
18
5:30 PM17:30

Stroll & Savor July Night 2

Wednesday July 17th - NIGHT ONE of July’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Stroll & Savor August Night 1
Aug
21
5:30 PM17:30

Stroll & Savor August Night 1

Wednesday July 17th - NIGHT ONE of July’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Stroll & Savor August Night 2
Aug
22
5:30 PM17:30

Stroll & Savor August Night 2

Thursday, August 22nd - NIGHT TWO of August’s Stroll & Savor

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

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Trick-or-Treat on 2nd Street
Oct
31
4:00 PM16:00

Trick-or-Treat on 2nd Street

Tuesday, Oct. 31, 2024 -  4 p.m. - 6 p.m.

Come to the Shore from 4pm-6pm on October 31st for a frightening good time!

Trick or Treating on 2nd Street is a long-standing tradition. Halloween just isn’t the same without it.

Look for our JACK-O-LANTERN SIGNs in the windows for participating businesses that will be handing out treats.

Stop by Chase Bank and strike a pose at our professional photo booth, with complimentary take home photo strips. Dance to a live performance by The Thingz and enter our Instagram Photo Contest! It all happens between 4-6pm. (see contest info below)

Grab some dinner from our diverse selection of eateries before heading home to stroll your neighborhood.

Instagram Photo Contest:
1. Post a photo of your costume on instagram stories during the event (4-6pm).
2. Tag @belmontshorelb to enter
3. You must be following our page
4. Winners will be announced on our IG feed the following day

Trick-or-treating at each storefront will last for as long as each business is able to participate. (Based on closing times and availability.)

Participating businesses TBD

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BSBA General Member Meeting
Mar
26
11:30 AM11:30

BSBA General Member Meeting

Join us for our March General Member Meeting

  • Tuesday, March 26th at Legends

    • 11:30am - Lunch served. Mix and mingle.

    • 12:00pm - Round the Room introductions

    • 12:10pm - Board Reports

    • 12:25pm - Directors Report

    • 12:35pm - Special Guests
      •Councilwoman Kristina Duggan
      •C.S.I. Patrol

    • 1:00pm - Meeting adjourns

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Blue Windows 25th Anniversary Ribbon Cutting and Sale
Mar
21
to Mar 24

Blue Windows 25th Anniversary Ribbon Cutting and Sale

🎉 Join Us in Celebrating Blue Windows 25th Anniversary! 🎉

Come one, come all to commemorate a quarter-century of style and success with Blue Windows in Belmont Shore! We're rolling out the blue carpet for a special Ribbon Cutting Ceremony on Thursday, March 21st at 5pm, and we want YOU to be part of the celebration.

🎀 Ribbon Cutting Ceremony:
Date: Thursday, March 21st
Time: 5:00 PM
Location: Blue Windows, 5276 E. 2nd Street (2nd and LaVerne)

Be there as we officially mark this milestone moment with the cutting of the ribbon, followed by a toast to 25 years of fabulous fashion and community spirit.

But wait, the celebration doesn't stop there! Enjoy exclusive savings all weekend long with our sensational 25% off sale on March 23rd and 24th. Treat yourself to the latest trends, timeless classics, and everything in between, all at unbeatable prices.

Don't miss out on this once-in-a-blue-moon opportunity to snag incredible deals and join in the festivities. Mark your calendars, spread the word, and get ready to party like it's 1999!

We can't wait to celebrate with you at Blue Windows 25th Anniversary bash!

See you there!

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Deck the Halls - Holiday Concert in the Park(ing lot)
Dec
17
11:00 AM11:00

Deck the Halls - Holiday Concert in the Park(ing lot)

Join us for a holiday celebration on Sunday, December 17th at CHASE Bank.

Concert in the Park(ing lot) featuring the Jazz Angels and Jim Fisk Jazztet

Jazz Angels 11am-2pm • Jim Fisk Jazztet 2pm-4pm

Complimentary photos with Santa 2pm-4pm

Complimentary Gift Wrap provided by Loree Scarborough

Non-perishable Food Drive benefiting the ASI Food Pantry who provides food for students at CSULB sponsored by Robb Smith of Alley Cat Deliveries

Cookies from Foodologie and Cotton Candy from Candified!

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Belmont Shore Christmas Parade
Dec
2
6:00 PM18:00

Belmont Shore Christmas Parade

Check the home page of this website for a full list of entries in order of appearance and to watch our live stream - belmontshore.org

The 39th Annual Belmont Shore Christmas Parade returns on Saturday, December 2nd from 6pm to 9pm. Presented by the Belmont Shore Business Association.

The Belmont Shore Christmas Parade is an annual event that brings the community together to celebrate the holiday season. This parade showcases local businesses, schools, and community groups and attracts tens of thousands of residents and visitors each year. The theme of this year's parade is "Christmas by the Sea," emphasizing the coastal culture and community spirit of Belmont Shore. The Parade is open and free for all ages to enjoy. The route is 1.2 miles long and begins promptly at 6pm starting at Livingston & 2nd Street marching east along 2nd Street turning around at Bay Shore Avenue and returning back to Livingston.

We’re proud to announce Environmental Advocate Captain Charles Moore, as our Grand Marshal. Charlie is the founder of the Algalita Marine Research and Education and Long Beach Organic, as well as being a Belmont Shore resident.

A lifelong lover of the ocean, Captain Charlie Moore has dedicated his career to studying and restoring the coastal waters of Southern California. In 1994, he founded the Algalita Marine Research Foundation, a scientific and educational non-profit. The organization has been instrumental in bringing global awareness to the crisis of oceanic plastic pollution.

Through multiple expeditions and ten voyages in areas such as the North Pacific Subtropical Gyre, commonly known as "The Great Pacific Garbage Patch," Charlie Moore has significantly contributed to the current body of knowledge on ocean plastics. His work has initiated the global conversation on plastic pollution, underscoring the urgency of breaking free from our "throwaway mentality."

The parade will be live streamed, by Grant White Productions. Home viewers can visit belmontshore.org to watch the parade in real time. Parade emcee’s Lisa Ramelow and Heather Kern will be accompanied by Legends Sports Bar co-owner Matt Peterson as the announcer.

All of your favorites will be returning like the Royal Syncopated Drum Corps and the Corgis as well as many new fun surprise entries. The parade features over 100 entries, including floats designed by Long Beach businesses and organizations, marching bands, drill teams, local personalities, city officials and dignitaries. It’s a holiday spectacle not to be missed.

And of course, no Christmas Parade would be complete without an appearance by good ole’ St. Nick!

New this year we’ve added a live streamed pre-show featuring a preview of the entries and interviews from the line up. An accessibility parade viewing area will be provided along the sidewalk in front of Chase Bank, and will be first come, first serve starting at 5pm.

Belmont Shore side streets will be closed at 2pm and 2nd St. will be closed to traffic at 4pm. No property of any kind or physical obstructions are permitted on the sidewalk or center median until 5:00pm (chairs, blankets, tables, coolers, tape, chains, ropes, etc). All unaccompanied items will be removed and taken to Bayshore Library for pick-up at the end of the parade. The City of Long Beach has made this request for the purpose of protecting public safety and allowing pedestrian access along the sidewalk.

We recommend parking for FREE in the Ocean Ave Beach Lot meters, and after 3pm, you can find additional spaces in the Marine Stadium parking lots.

Do not miss this time honored holiday tradition of festive floats, magical marching bands, and cute scouts as they march down our beloved Belmont Shore.

Visit our home page belmontshore.org for parade entry lineup.

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Nov
25
8:00 AM08:00

Small Business Saturday -Shop the Shore

The day after Black Friday — SHOP SMALL!!!

Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement.

And to make your shopping experience even better - Enjoy FREE PARKING all day!

Looking for ideas? Belmont Shore is home to 28 blocks of businesses with tons of unique gift items for your loved ones. Check our directory and start planning your day.

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Belmont Shore Sidewalk Chalk Art Contest
Oct
7
9:00 AM09:00

Belmont Shore Sidewalk Chalk Art Contest

JUSTIN RUDD'S BELMONT SHORE SIDEWALK CHALK ART CONTEST will surely "draw" a crowd along 2nd St. in the Belmont Shore neighborhood of Long Beach.

Attracting more than 50 seasoned and emergent visual artists, as well as participants from local high schools and universities, the annual Belmont Shore Sidewalk Chalk Art Contest, presented by Justin Rudd and his nonprofit Community Action Team (C.A.T.), will showcase the works of diverse artists who will use chalk as their medium, and the sidewalks of Belmont Shore for their premium paper canvases.

Rance's Chicago Pizza will provide lunch to the artists at 11:30 a.m. Please be on time. Cold sodas and waters also provided by CAT.

THE CONTEST will take place in Belmont Shore, along the trendy Second St. business corridor, mainly in the blocks between St. Joseph and Glendora avenues.  Entry, pastels, drawing paper, and a pizza lunch from Rance's Chicago Pizza will be free for pre-registrants. Those ages 16 or 17 years old are welcome for $20, paid in advance. Minimum age is 16 for this chalk event.

A 6-piece set of non-toxic pastels (chalk) and an approx. 38" x 50" white Lenox sheet of premium artist's paper will be provided to all registered adult artists.

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Grand Opening for Galata
Sep
30
4:00 PM16:00

Grand Opening for Galata

Grand Opening and Ribbon Cutting for Galata 

Join the BSBA in welcoming Galata Turkish Grill to Belmont Shore!!

•Grand Opening and Ribbon Cutting Ceremony

•Saturday, September 30th at 4pm

•Galata Turkish Grill / 5205 E. 2nd Street

The owners of Istanbul Home (Turkish lamps and interiors) are expanding their footprint in Belmont Shore. After more than a year of patience and hard work they have opened Galata Turkish Grill next to their retail store. Galata offers a traditional Turkish menu and promises to be adding very unique items to their menu soon.

Come for the ceremony and stay for complimentary refreshments!

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20th Anniversary Celebration
Sep
28
1:00 PM13:00

20th Anniversary Celebration

20th Anniversary Celebration

•Ribbon Cutting Ceremony & Celebration
•Thursday, September 28th at 1pm
Aroma Di Roma / 4708 E. 2nd Street

20 years ago, Tim Terrelli opened Aroma di Roma on 2nd street, serving gelato, paninis and espresso from a small frontage on the east end of the corridor, and 10 years later he found himself ready for an upgrade. Aroma di Roma moved west on the street to a new open-air location, twice as large.

Aroma Di Roma has been serving both classic and house bistro dishes, along with espresso, coffee, beer or wine, and gelato for 20 years in Belmont Shore. They're a multipurpose space, specializing not just in exquisitely pulled espresso and Italian-themed ambient music, but also smoked salmon bagels and margherita pizzas.

Join the BSBA for this appreciation and celebration.

Enjoy 20% off Caramel Machiavelli's and Latin Latte's September 24th - 30th

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Stroll & Savor / Sip & Shop - August Day Two
Aug
16
5:30 PM17:30

Stroll & Savor / Sip & Shop - August Day Two

  • 5200 E. 2nd Street Long Beach, CA, 90803 United States (map)
  • Google Calendar ICS

Thursday, July 20th - NIGHT TWO of July’s Stroll & Savor

Belmont Shore’s most popular event is a summer long “taste of Belmont Shore”, with over 25 restaurants offering the best of their menus and retail stores offering deals and discounts.

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

You can purchase tickets starting at 4:30pm in front of CHASE BANK the night of event. The cost is $15 for a sheet of 12 tickets. Use tickets for both nights in same month only!

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Stroll & Savor / Sip & Shop -  August Day One
Aug
16
5:30 PM17:30

Stroll & Savor / Sip & Shop - August Day One

  • 5200 E. 2nd Street Long Beach, CA, 90803 United States (map)
  • Google Calendar ICS

Wednesday, July 19th - NIGHT ONE of July’s Stroll & Savor

Belmont Shore’s most popular event is a summer long “taste of Belmont Shore”, with over 25 restaurants offering the best of their menus and retail stores offering deals and discounts.

Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).

You can purchase tickets starting at 4:30pm in front of CHASE BANK the night of event. The cost is $15 for a sheet of 12 tickets. Use tickets for both nights in same month only!

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Sweet Threads 10 Year Anniversary and Ribbon Cutting
Jul
15
11:00 AM11:00

Sweet Threads 10 Year Anniversary and Ribbon Cutting

Join us as we celebrate Sweet Threads turning 10! 🍭✨ You’re invited to our Candyland-themed party on Saturday, July 15th, 11-2 PM! 🎈 Dress in your favorite vintage outfits and stand a chance to win a prize!👗 RSVP at the link in our profile! 💌

Ribbon Cutting at 11am

Exciting activities & pop-ups await 🎁🌈:

🍭 Scavenger Hunt
🍭 Swag Bags for the first 10 customers who make a purchase
🍭 Raffles & Prizes
🍭 Coloring activity station
🍭 Photowall & decor by
@pinanikaparty
🍭 Treats & Asian Inspired Refreshments will be provided by
@drinksanzo
🍭
@creatingwithjade Live Portraits with any purchase of $75 *first come first served*
🍭
@sundayinjunebakeshop with the One & Only Crème Brûlée Ube Pie + more
🍭
@planterialatina with a customer floral bouquet bar
🍭
@sugar.rushcreationz Candy Bar
🍭
@dabbleanddollop with a splash of fun natural bath products
🍭
@summervibesbyvs with a bracelet bar

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Candified Grand Opening and Ribbon Cutting
Jul
14
2:00 PM14:00

Candified Grand Opening and Ribbon Cutting

🍭 Hear ye, hear ye!

Do whispers of sugar-coated dreams make your heart flutter?
Do you envision a palette of life where each day is a delicious bite of candy?

Well, fasten your licorice laces because Candified is inviting you to its Grand Opening on July 14th at 2pm! 🎉 You’ll enter a magical realm where you can not only shop for a dizzying array of confectionery delights but also roll up your sleeves to create your own candy artwork!

Celebrate in a world where the rainbow unspools into a tapestry of treats, from tantalizing taffy to glistening gummies, and a showcase of chocolates that'd make the Milky Way jealous.

And the sweet cherry on top?

We'll be hosting live demonstrations throughout the day, revealing the magic behind our whimsical wonders. So put on your sweetest attire, and join Candified for a candyrifific celebration!

•Ribbon cutting at 2pm
•Music
•Refreshments
•Activities

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